About: This article is about the upcoming Google Algorithm May / July 2021 or Google core update.
Update: Google changed the update release to July 2021 since they are still working on the update. Now this update is available to some users on beta mode. You will be able to see some changes on search console. Most of the users can see the new tab “Page Experience”
In short what you must know about Google Algorithm May 2021 update
Google plans to update its algorithm in May 2021 to add a factor of page experience. It combines core web vitals with existing google search signals including
- Mobile friendly nature,
- Safe & Secure(HTTPS) browsing,
- Intrusive interstitial guidelines,
- Metrics in google’s websites to make sites load faster and
- Its visual stability.
In brief
Initially let us see what google tells us regarding the update.
Time to bring the page experience to Google search
Followed by the earlier announcement that is last May 2020, they announced that page experience signals would be added to the Google search rankings. But on November 10, 2020, Google announced that “Today we’re announcing that the page experience signals in ranking will roll out in May 2021”.
The new page experience signals now result in the combination of Core Web Vitals with our current search signals such as mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.
For more details regarding the page experience signals update on November 10, 2020, visit the link as follows the rankings are scheduled to go live in May 2021
Let us know about the page experience in google search results
Page experience in Google core update
It is a group of signals that scales how a user feels when interacting with the web page exceeding its value of true information. It contains the core web vitals which are used to measure real-world user experience and it also contains the existing search signals.
Now let us know, How page experience will disturb the ranking?
Once the changes mentioned in our roadmap have been made, page experience will be added to the hundreds of signals, Google considers when creating search results.
Google always strives to rank pages with the best informative content and page speed is just a subset. Google tends to travel in future and they assumes a world with better speed. So always content is the king.
A Good page experience does not violate the best page content.
However, in cases where multiple pages are compatible, page experience is very important in search visibility.
Page experience signals
Important signals for providing a good page experience in Google Search as follows:
Core Web Vitals
It gives the best user experience by focusing on the aspects of loading, interactivity, and visual stability. Here is a link to article which helps you to increase your website speed.
- Largest Contentful Paint (LCP): it Measures loading performance. For a good user experience, sites should try to contain LCP occur within the first 2.5 seconds of the page starting to load.
- First Input Delay (FID): it Measures interactivity. For a good user experience, sites should try to have an FID of less than 100 milliseconds.
- Cumulative Layout Shift (CLS): it Measures visual stability. for a good user experience, sites should try to have a CLS score of less than 0.1.
Here are some tools that can help you measure and monitor Core Web Vitals offered by google.
Improve your page experience by following the tips given by the google
Google provides us some resources to measure, track and improve your page experience
- Measure and report Core Web Vitals – These tools help you to measure LCP (largest contentful paint), FID(first input delay), and CLS(cumulative layout shift).
- Mobile-Friendly Test – Analyse your page and assure your page is mobile-friendly with this test
- Security Issues report – By using this tool you can check whether there is a safe browsing problem on your site
- Check if your site’s connection is secure and secure your site with HTTPS – Free SSL certificates are available https://letsencrypt.org/
- Assure that you’re not using interstitials in a way that makes content less accessible.
Review google’s Core Web Vitals and Page Experience FAQs.
Note: Google intends to update the page experience signals on an annual basis.
