The backlink is a link to your own website from any third party website. Backlinks are also called “inbound links”. Backlinks are important for SEO. Backlinks, helping search engines understand how relevant your website is to search engines.

Importance of backlinks

Backlinks are one of the top three ranking factors for websites. In essence, backlinks to your website are a signal to search engines that others will confirm your content.

If multiple sites are linked to the same webpage or website, it is useful for search engines to link to that content, so it is worth coming up with a SERP. Therefore, getting these backlinks will have a positive effect on the site’s ranking status or search visibility.

In addition to improving your organic search engine rankings, backlinks generate targeted traffic and help search engines index your web pages faster.

Earning and giving backlinks

Getting backlinks is a key component of off-site SEO. The process for obtaining these connections is called link acquisition or link building.

Some backlinks are naturally more valuable than others. Backlinks from trusted, popular, high-powered sites are considered the most desirable backlinks to earn, while backlinks from low-power, spammy sites are at the other end of the spectrum. But do not completely discount the value of nofollow links. Mentioning on high quality websites will also give a boost to your brand.

Just as some of the backlinks you earn are more valuable than others, the links you make with other sites also vary in value. When linking to an external site, the choices you make about the page you link to (its page authority, content, search engine access, etc.), the anchor text you use, whether you want to follow the link, and any other meta tags associated with the linking page can have a major impact on the value you provide. 

Competitive backlink research

Backlinks take time to earn. It is difficult to know where to start when new sites or their main track expanders come to the link building. That’s where competitive backlink research comes in: By exploring the backlink profile (set of pages and domains that link to a website) to a competitor who is already ranked for your target words, you can gain insights into link building that can help them. A backlink tool like Link Explorer can help you find these links, so you can target those domains in your own link building campaigns.


It refers to the process by which search engines use a SERP to find where a particular content should appear. Search visibility refers to how important a portion of the content is displayed in search engine results. The most visible content (usually the highest content) may appear above organic search results or even in a special snippet, while less visible content does not appear until searchers click two or more pages.

Quality backlinks can improve your Organic rankings

Quality over quantity

Not all backlinks are created equal. When looking for websites to reconnect with you, the quality beats. The type of links that have a positive effect on your organic search engine rankings has the following characteristics.

Domain & Page Authority

The scale of one to hundred is the measuring power of how well a website or page can be rated in search engines. A link from a website with a high power score is very valuable and a link from a high power website with high link equity or ‘link juice’. MossLink Explorer and Ahrefs are two popular tools for measuring domain valuation power.

Content relevance

Search engines want to provide the most relevant content to their users, so relevance to both search engine rankings and link equity exerts a significant influence. Backlinks from websites that are relevant to your business can have a very positive effect. For example, if you are a wedding photographer, backlinks to wedding blogs, wedding directories and photo magazines may be more appropriate.

Website diversity

Search engines support a backlink profile, which seems to be created naturally over time with links to a variety of websites. For example, websites, blogs, directories, magazines, forums and news releases.

Job opportunity

The location of your link within the page of the linking website is important. A link that appears naturally in the main body copy of the page is more similar than a link that appears in the footer or sidebar.

How to get backlinks

Content King

The first way to get quality, relevant backlinks to your website is to create interesting content that links to relevant, official websites. We will talk in detail about the whole topic of content marketing in future guides. In the meantime, here are some good thumb rules for creating shareable content:

Do important research

Write long format content (2000+ words), Add infographics and charts, Take advantage of the sharing of list posts, Write a catchy title, Cite your sources, Write great content that is relevant and Guest blogging.

Guest blogging is the practice of writing an article for another blog or website, which will refer to you and provide a link to your website. This can work the other way around where you invite a guest to write an article on your website, resulting in reciprocal backlinks and social media.

Once you have received some quality content that will create backlinks to your own website, guest blogging is a great next step in building relationships and gaining more exposure.

Articles you write for other websites should ultimately be aimed at giving value to their visitors without being a way to get a link to your site. While backlinks are valuable, they should be considered a happy side effect of the process.

As mentioned above, power, relevance and diversity work when accessing relevant websites. Access well-established, official websites in your area, especially sites that have previously featured guest articles.

Famous directories

Publishing your site in reputable web directories relevant to your site can be a good source of backlinks. Be careful to avoid spammy directories that may appear as a Google affiliate program. By that action, avoid any directories that ask for a response.

Quick fixes and shortcuts

The web is awash with hacks and shortcuts that promise to help you quickly build your backlink portfolio, including paying for truck loads of low-quality backlinks. Search engine algorithms are smart enough to understand that they are created naturally over time and that they come from a variety of sources. Most of these quick fix methods do not guarantee any improvement in the search engine rankings and in some cases can be penalized. Tread carefully

Backlinks Tracking

Google Search Console is a free tool that provides the ability to track your backlinks and include reports for the best linked sites, the best linking pages and the top linking anchor text. From the left menu of the search console, go to ‘Links’.

Another advantage of having a search console account is that you can sync your Google words and view them in StatCounter.

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