Every website has a domain and address so people can easily find it online. Choosing a domain name is not just from an SEO standpoint but can easily build or break your business in the future. That is why it is important to choose the right domain from the beginning. This can often prove difficult, mainly because a lot of domain names have already been taken. That’s why you need to get creative. With this in mind, here are some tips on how to choose an SEO friendly domain name.
Be relaxed when choosing your domain name
As mentioned earlier, a lot of domain names have already been taken. It may only force you to take drastic action to keep a domain name as close as possible to your original idea. However, if you overdo things, you will end up with a SEO friendly domain name.
For example, avoid numbers in a domain name because they create confusion for the human and computer processing of the name. What’s more, avoid hyphens at all costs. The main reason is that hypnotized domain names are automatically associated with spam websites such as “www.buy-genaine-rolex-cheap.com” and similar spam domain names. Instead, try to make it short, simple and easily memorable.
Branded Domain consideration
As you may have guessed, a branded domain name matches your brand. If you are considering creating a brand for your business, a branded domain name will definitely guarantee SEO-friendly. Not only that, creating a brand means you can get a domain name, especially since a brand is inherently unique in its own way.
It also ensures a better domain name registration process. Branded domain names are easily identifiable and recognizable online, especially if your brand is already well known. On the other hand, once you start your brand, you can build visibility and awareness for your website as well as visibility for your business. Having a stamped SEO-friendly domain name is really easy.
Domain Keyword
Another way to choose an SEO-friendly domain name is to select a core domain. In other words, your domain name is based on a specific keyword or keyword related to the nature of your business or the industry in which you operate. By adding a keyword to your domain name, search engines and online users can see the context of your website. However, having a prominent domain name does not automatically mean that it will be ranked better in search engines.
The fact of the matter is that key domains do not have much ranking power in terms of SEO. However, they are relevant and SEO friendly. The main reason is that key domains work best with anchor texts of links to your website. Additionally, a key domain can better describe what your website is all about, which is important from a consumer point of view.
To Choose a TLD
The TLD or top-level domain is important when choosing a domain name. TLDs are extensions for your domain name such as .com, .org, .info and many more. These extensions may point to the location or industry of your business. The .com extension is very popular and 75{c11b4ab6dc2c9e87c276140fc663c87923e2a03a3ad9c27368d6191e0f8759f5} of all websites have that extension. For example, .co.uk is a country code extension and refers to a website from the UK.
Also, sponsored TLDs such as .travel are associated with travel agencies and related businesses. Therefore, it is very important to choose the right TLD, especially when search engines are considering extensions. You can also find cheap and low quality TLDs. However, these are considered shadow TLDs, meaning that search engines will consider your website spam.
Dont rush for decision
Choosing the right domain name associated with your business and SEO friendly can be very challenging. You may want to get it soon, but it may also indicate that you are stuck in the consequences. Once you have decided that you do not want to repeat the whole process, you can rename your business. Scenes like this are best avoided.
That’s why it’s important to take your time and research both the pros and cons of your domain name. With that in mind, keep your domain name abbreviated and dotted. You do not have to go over 15 characters for a domain name. Make this relevant to your business, but understandable and easy to type on. That way, you’ll make it easier for yourself and for both search engines and users looking for you online.
SEO friendly domain names can have long term benefits for your business. In today’s world of automation can be a daunting task. That’s why it’s important to plan your domain name properly, choose the one that suits you, and the best way for your business.
