SEO vs Google ADs

SEO includes optimizing your website and its content, so your content might appear higher on the search engine results page (SERP). Whenever users perform a search, the search engine matches the webpages associated with their queries. For your page to appear in relevant search results, you need to use optimization techniques such as key integration and internal linking. A well-optimized page will generate automatic traffic for your site, which will increase your conversions and sales.

Google Algorithm for SEO

A combination of algorithms and numerous ranking signals which are used by the search engine to deliver web pages that are appropriately ranked on its search engine end pages (SERPs). Now, Google makes thousands of changes in its algorithm every year when compared to previous years.