For running our ads first we have to create our Google AdWords Account by the following steps:
Step 1: Sign in your Google AdWords Account/Create a new one
Step 2: Select Your Budget
Step 3: Set Your Target Audience
Step 4: Network Choosing
Step 5: Keywords selection
Step 6: Bid setting
Step 7: Write Your Ad
Writing your ad is the most important part of this process. Your message should clearly address your offer in order to convince a user to click on your message and visit your website.
Some ways to get you started:
Copying best practices
Keep it short: There is not much space for text. So set your message at the point.
Important Title: The title of your ad is the first thing a user reads. This ensures they are invited and convinces them to click on the ad.
Make a clear call to action: It tells the user what they should do.
Importance of an Ad:
Headlines: AdWords allows you to add up to two titles to an ad, each up to 30 characters Make sure you use this correctly. In addition, it is recommended that you include any keywords you select in your headlines.
Description: Explanation space consists of 80 characters. Use this to convey your message clearly to the user. If possible, add any offers or discounts in this section to make sure the user clicks on your ad. In addition, check three times for spelling and grammar mistakes.
Step 8: Create your Ad
When you have finished writing your ad, click the “Save” button to proceed to the last step of the process. Here In this section, Google asks you about your business and payment details. Charges will be levied if you run out of budget or after 30 days, whichever comes first.
Running Multiple Ads
It is good to run multiple ads to focus on different purposes. This can be done easily by running multiple campaigns at once. You can find out what is best for your business.
Each campaign will have several advertising teams. Each advertising team will have similar words and a similar theme on the landing pages. For example, for an electronics store, one advertising board may be dedicated to televisions and the other to refrigerators.
However, both advertising groups can be included in the same campaign. Advertising groups in the same campaign share the same budget and location and device target settings. If you want to target multiple locations or devices, you need to create separate campaigns.
One of the biggest advantages of using AdWords is its monitoring capabilities. Using these, you can find your created ad is performing well by using it.
To do that, the first step is to select an alternative source. There are two common alternative areas for small businesses:
Websites: When a person clicks on your ad, they visit your landing pages and take the desired action.
Phones: when a user calls you by using the phone number you have given in your ad or clicking the call button in your website/listing page
The first thing you have to do is to set a Google Analytics goal for your website and then follow the additional steps to set up Google AdWords Alternative Tracking
In your ads You can also track your phone conversations
Google’s Quality Score
Google also monitors how your ads work and uses this information to find where your ad will appear on the search results page. Google assigns a Quality Score (QS) to each of your keywords, using the following factors as references:
Landing Page Match: Match keywords to the content on your landing page.
Expected click-through-rate: The option for a user to click on your ad after searching the keyword.
Advertising relevance: The keyword relevance of your ad.
Check the rating of your keywords by adding the “Quality Score” column under the keywords of your AdWords account.
Not only does a quality score help determine the status of your ad, it also affects the bidding process and what you have paid for a click. To find the status of your ad, Google will strengthen the bid amount with your quality score. For example, if your rating is 0.7 for a particular keyword and you bid $ 1, your ad will be placed below your competitor, with a rating of 0.4 and a bid of $ 2.
A 7/10 grade score is the number which is recommended and it is sufficient. Grade score which is more than seven is always great, but it is not always achievable, not worth the effort. Anything below 7 is an indication that something is wrong.
Google AdWords is a very powerful tool for small businesses to gain new customers. However, if not used wisely, it can cost you real advertising money on the platform without bringing in a respectable ROI. In addition to using intelligence, you have gained through this blog post that constantly testing your ads and improving them for better performance is the key to success.